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# Lead the Conversation
Social Media is like a traditional dance with a partner. Sometimes we are reluctant or shy about engaging, worried about embarrassing ourselves. But the dance goes on. You have to get on the dance floor!
Social Media is changing the customer experience, some argue it's revolutionising it. It changes the experience in terms of who responds, when and how. It amplifies people's experience. There are amazing examples of customer experience which have gone viral, bring a smile to your face and warm you to that brand. And there are the contrary, which in some cases has caused a brand that has been long established to be very badly dented overnight. Just because you don't engage, doesn't mean you're immune.
So let us help you to learn the dance of social media, what the steps are, when to lead and when to follow:
#Leadtheconversation is a half day course for those who are thinking about or just starting their journey into engaging customers using social media. By the end of the course you will understand
· What is Social Media
· The Impact of Social Media on the Customer Experience
· How you can enhance your customer experience using Social Media.
Simon de Deney will facilitate #Leadtheconversation.
Simon is part of the team currently working on a training solution we are developing for one of the world's leading car manufacturers for their social media and customer experience strategy in Europe.
